Market
Summary 
·
Market - Past
o
Non-scheduled
air transportation produced $2.06 billion market in 1993(1)
§
70
companies, an average of $3.78 million per company for the year
o
Aircraft
Charters have risen a drastic 352% in the recent past (1)
o
$25.8
billion spent on air travel in 1991 alone (2)
o
73.8
million airplane trips made by pleasure travelers in 1994 (3)
(1) Ward’s Business Directory of the U.S. Private and Public Companies
(2) U.S. Bureau of Economic Analysis
(3) U.S. Travel Data Center
·
Market - Present Options (Competition)
o
Airline
First Class travel
o
Private
Jet Charter
o
Other
Fractional Ownership programs (mostly for business/corporate sector)
§
FlexJet
(Bombardier Aerospace Corporation)
§
Net
Jets (Executive Jet Aviation Incorporated)
·
Market Future
o
Estimated
3,350 Indianapolis households can afford program (4)
§
Only
50 Fractional Owners needed for first LPI aircraft (1.5% of target group)
o
Indianapolis
area extremely strong market with very high leisure travel index of 152 (U.S.
median is 80) (5)
(4) Sales & Marketing Management’s Metro Market Rankings, 1996
(5) Purchase Potential Index
·
Our Prices in comparison:
o
$100,000
minimum buy-in for our first year versus approximately $700,000 - $1,000,000+
for either previously mentioned Fractional Ownership program
o
40%
less than an identical 7 day charter in same type aircraft
o
Up
to 10% less than 8 first class airline fares on an 8 hour round trip